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McHotel Tokyo

by Olivier van Breugel & Simone Mudde

Photographs: Olivier van Breugel & Simone Mudde

Publisher: NotAnother Publisher

18 pages

Year: 2013

Price: 18 €

Comments: ill. ; 22 x 15 cm. + 1 bag (16 x 34 cm.)

At three o’clock in the morning after singing in the karaoke bar, the subways in Tokyo are finished running. You are resigned to take a taxi, but as this is ridiculously expensive many Japanese have come up with an alternative. They go to the nearby Mc Donald’s. Instead of a meal, cups of soda or cheap coffee are being ordered. Everyone is seeking a comfortable place to take a nap until the first Metro starts up. For a week we got up at half past three in the morning to witness this phenomenon. The cities of the world are starting to look more and more alike – you can find the exact same stores and chains everywhere. What took us by surprise about this place is that a universal format such as McDonald’s can be temporarily transformed into a hotel.

Wrapped in a hamburger wrapper, in a brown bag with a paper receipt stapled on to the bag and for the price of a EuroDeal (€2,-). By wielding a high print run (2.500) and a low price the book has spread very fast. Since it’s presentation at Fotofestival Naarden 2013 over 1.850 copies have been sold.

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look inside

McHotel Tokyo

by Olivier van Breugel & Simone Mudde

Photographs: Olivier van Breugel & Simone Mudde

Publisher: NotAnother Publisher

18 pages

Year: 2013

Price: 18 €

Comments: ill. ; 22 x 15 cm. + 1 bag (16 x 34 cm.)

At three o’clock in the morning after singing in the karaoke bar, the subways in Tokyo are finished running. You are resigned to take a taxi, but as this is ridiculously expensive many Japanese have come up with an alternative. They go to the nearby Mc Donald’s. Instead of a meal, cups of soda or cheap coffee are being ordered. Everyone is seeking a comfortable place to take a nap until the first Metro starts up. For a week we got up at half past three in the morning to witness this phenomenon. The cities of the world are starting to look more and more alike – you can find the exact same stores and chains everywhere. What took us by surprise about this place is that a universal format such as McDonald’s can be temporarily transformed into a hotel.

Wrapped in a hamburger wrapper, in a brown bag with a paper receipt stapled on to the bag and for the price of a EuroDeal (€2,-). By wielding a high print run (2.500) and a low price the book has spread very fast. Since it’s presentation at Fotofestival Naarden 2013 over 1.850 copies have been sold.

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